With wide-open spaces and spa-inspired features, Madrone Springs Ranch is a destination resort in Hill Country, TX that offers an elevated ranch experience year-round. Guests rise each morning to the sound of the creek running through the property, look out to see beautiful natural landscapes, and spend their days with a curated line up centered around oneness with nature and holistic wellbeing from the inside out. 

Shay Bocks brought us in to develop unique, illustrated visuals for her client, Madrone Springs Ranch. Together we collaborated on developing a brand identity for the ranch. We developed the logo, illustrations and product packaging. Shay created an Enneagram based brand strategy and guide which outlined the values, audience and differentiators. On top of all that, Shay coordinated all the moving parts seamlessly and it was a joy to work with her! See how it came together below.


While visiting the ranch, guests have the opportunity to also taste the fruits and produce grown on the land. We created product labels for their fresh honey, jam and eggs.


Discovery and Development

The experience of Madrone Springs Ranch is rooted in a commitment to the integrity of the land and sharing of its beauty. The architecture is clean and modern while still incorporating arch doorways, natural woods and textures. The name describes how the home sits among Madrone trees and overlooks a spring of water. When it came to the logo and illustration, we knew we wanted to incorporate an arch shape and Madrone branches in a way that felt seamless. 

Product packaging

Tone

Harmonizing, Optimistic, Elevated, Centering, Thoughtful, Good-Natured